Good Morning. After a near-miss stampede at the Macau-Zhuhai border, the industry is hoping for a swift recovery, maybe. Moving forward, and further afield, new technologies alongside Big data management will provide for more meaningful human interaction between Casino IR property staff and an empowered customer, industry stakeholders at ASEAN 2022 shared. Check out the insights from the Revamping the Asian IR session at the in-person event in Manila last week, tagged for your ease of reference.

Your Daily Asia Gaming eBrief: Human tech to revamp the Asian IR

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ASEAN 2022 – FINDINGS

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Technology to drive meaningful customer interaction on the floor

The drive to implement new technologies alongside Big data management will provide for more meaningful human interaction between the Casino IR property staff and an empowered customer, industry stakeholders at ASEAN 2022 shared. The discussion panel included insights from global manufacturers Light & Wonder – Ken Jolly and Aristocrat – Lloyd Robson, Data and Marketing provider TraffGen Global – Andy Caras-Altas, gaming retail operator GMJ – Takeki Furukubo, and was moderated by industry insider Tim Shepherd at Fortuna. The ability to connect the IR customers to out-of-property assets and the integration of innovative and potentially disruptive technology to the gaming floor were some of the topics debated. The metaverse also made an appearance, as the perfect extension for an IR, at some point down the track.

Your Daily Asia Gaming eBrief: Human tech to revamp the Asian IR

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