SJM Resorts, S.A. (SJM) has announced its highly anticipated debut at the 5th China International Consumer Products Expo (CICPE) in Hainan, April 13-18. As the first Macau-based integrated tourism and leisure enterprise to participate, SJM will utilize CICPE’s global reach and national influence to advance its ‘go global’ and ‘attract investment’ strategies, leveraging Macau’s strategic position as a Greater Bay Area gateway.
SJM aims to strengthen partnerships with leading Mainland and international brands and explore collaborations in high-end tourism, retail and brand managements. This engagement will further broaden SJM’s business network and cross-sector synergies, while unlocking shared opportunities across areas such as “Tourism+”, “MICE+” and “Culture+”.
Ms. Daisy Ho, Managing Director of SJM, remarked: “As the only integrated tourism and leisure enterprise from Macau at this year’s CICPE, SJM is proud to represent the city and showcase its distinct urban appeal. The Expo plays a vital role in stimulating domestic demand and supporting high-quality development, with this year’s focus on key sectors including health, wellness, cultural tourism and sports—areas that are highly aligned with SJM’s strong commitment to integrated development. We look forward to joining hands with Mainland and global brands to explore new markets, inject momentum into Macau’s ‘1+4’ diversification, and further enhance China’s consumer appeal on the world stage.”
Located in Fashion Lifestyle Hall, SJM’s showcase celebrates its legacy of over six decades, featuring iconic Macau landmarks—Hotel Lisboa Macau and Grand Lisboa Macau—serving as prominent visual elements. Grand Lisboa Palace Resort Macau, SJM’s latest flagship project, takes centre stage with three large displays highlighting its three distinct hotel towers.
These include Macau’s only two designer-branded luxury hotels: THE KARL LAGERFELD MACAU—designed by the late fashion icon Karl Lagerfeld—and the first Palazzo Versace Macau in Asia. Complementing these is the Grand Lisboa Palace Macau, which blends Eastern and Western architectural elegance.
The booth reflects SJM’s visionary approach to integrating tourism, culture and fashion as core pillars of its brand. The lotus flower pattern—Macau’s emblem—artfully crafted in traditional Portuguese mosaic on the booth floor, embodies the city’s unique East-meets-West character and its role as “One Platform, One Base.”
SJM’s booth also highlights its diverse and vibrant tourism offerings, featuring 13 Forbes Travel Guide Five-Star properties across hotels, dining and spas—the highest number of Five-Star restaurants and spas awards globally for an integrated tourism and leisure enterprise—a testament to SJM’s exceptional hospitality standards. A video presentation showcases SJM’s acclaimed gastronomy, including the three-MICHELIN-star Robuchon au Dôme for 17 consecutive years, the two-MICHELIN-star Cantonese restaurant The Eight, and the recently crowned one-MICHELIN-starred refined Japanese restaurant Zuicho.
The presentation also features the dynamic Kam Pek Market at San Ma Lo, offering an enticing array of global casual dining options that create a complete culinary spectrum catering to every taste preference.
The booth will also feature some of SJM’s year-round “Tourism+” initiatives which integrate sports, arts and culture elements – embodying SJM’s commitment to the philosophy of “shaping tourism with cultural activities and promoting culture through tourism.” At Grand Lisboa Palace, visitors can explore two themed experience zones: AI Wonderland, showcasing advanced AI technology with “edu-tainment” approach and the Martial Arts Arena, allowing guests to experience the joy of martial arts in the 21-st century.
Furthermore, SJM’s long-standing support of the Macau Grand Prix and organisation of the Macau Open demonstrate its dedication to fostering synergies between tourism and culture, reinforcing SJM’s significant contribution in Macau’s development as a “World Centre of Tourism and Leisure.”
SJM’s mascot, “Sam the Rooster”, will also make special appearances at the booth, delighting visitors with souvenirs. To mark the occasion, SJM is launching exclusive, limited-time hotel and MICE packages, enabling guests to experience its Forbes Travel Guide Five-Star hospitality and the diversified convention and exhibition services.
