Service blueprinting key to customer loyalty as operators shift strategies

Among the many areas impacted by the Covid pandemic is a shift in customer attitudes. Brand loyalty can no longer be guaranteed and casino operators need to alter their marketing strategies to stay ahead of the game.

In today’s Face-to-Face interview, ASEAN Gaming Summit event manager Giulia Timarco sits down with Sudhir H. Kalé, the founder of GamePlan Consultants.

Sudhir is a marketing expert who will be leading a pre-conference workshop at ASEAN to discuss service blueprinting, which he says is one of the most effective ways of understanding and improving the customer experience.

Seats are limited. To register for the workshop, click here.