Altenar is bringing its global expertise to Asia as the leading sportsbook provider looks to expand its operations.
Launched in 2011, Altenar is already powering hundreds of online sports betting sites around the world and is a major B2B provider in licensed markets throughout Europe and Latin America.
With innovation at the heart of the company’s strategy and the use of cutting-edge technology, Altenar is offering proven stability coupled with a flexible and personalized service. The sportsbook software offers the most customizable solutions in the industry in terms of front end, content, odds and limits, and includes a built-in promotional tool suite and comprehensive bonus engine.
Altenar’s sports wagering software is developed in-house, powered by official premium quality data feeds which can give operators a significant advantage when it comes to attracting and retaining players.
Some of the world’s best odds providers and scouting data suppliers have partnered with Altenar, ensuring the quality and speed of data which players have come to expect from a leading sportsbook.
While Altenar takes great pride in its products and solutions which can be tailored to the
needs of all operators, providing customer care is just as important. Dedicated account and
integration managers are assigned to each partner which, combined with a 24/7 business
support team, ensures a high level of customer service.
Altenar’s customer support team includes plenty of industry expertise while an established
and proven internal escalation process, live chat facility and ticketing tools mean the
company commits to provide a response from its support team within 10 minutes.
The role of an account manager is especially important in terms of ensuring partners not
only get the service they expect but are operating as efficiently as possible, including making the best use of the promotional tool suite which can be a powerful differentiation from competitors.
Promo tools give Altenar clients the edge
Early payouts can be offered to Altenar’s sportsbook users across a range of different sports and competitions which are popular with players in Asia. Bore draw, enhanced odds, cash outs and accumulator bonuses are also part of the marketing tools available to enhance the user experience.
Altenar’s user-friendly Bet Builder allows players to customise their bets and combine selections from one game or across multiple events, competitions and sports, while player specials allow betting on individual performances rather than just results.
The promotional tools can be aimed at all players or just specific individuals or groups, while the ability to set flexible limits and trigger bonuses using an API makes it a powerful way of standing out from the crowd.
Recent improvements to the promo tools include Bet Boost, Betting Insights and Bet Mentor, which offer extra layers of insight for seasoned bettors and a cross-sell opportunity for customers that have traditionally engaged with online casino to try sports betting in an
accessible way.
The Betting Insights tool offers customers historical data for specific markets, enabling them to make data-driven decisions about which markets to bet on. Bet Mentor asks customers to specify how much they want to bet or how much they want to win. They can then click on suggestions based on historical data.
Bet Boost is a versatile tool that enables operators to promote specific events and enhance
competitiveness, particularly for popular championships. Users can efficiently locate boosted odds through various front-end options, presented as carousels, event views or overview widgets, enabling them to access promotions swiftly.
Operators have the option to offer three different types of boost. The standard boost reduces the margin on the chosen bet, while a 0% boost removes the margin completely. The biggest boost is at above fair odds and operators can customise the name of their offer. Whether it’s a Super Boost or a Golden Boost, this flexible promo tool can make a real difference when the big matches take place.
All boosts can be displayed differently in the customisable front end, while operators have
the option to display boosts for a specified time period and display a countdown. By
combining with the functionality of Altenar’s PAM, operators can send notifications to players to make them aware of live boosts and spur them into action.
Altenar’s software also makes it easy for clients to set up boosts automatically. By selecting
a set of rules for when boosts should be generated, operators can take out the need for
manual inputting and make the process more efficient, allowing more boosts to be activated.
