Galaxy Macau and Trip.com Group, the China-based online travel agency giant, have signed a three-year strategic partnership running from 2026 to 2029 to expand live entertainment, sports events and travel experiences for international audiences, the companies announced on Wednesday.
The partnership will combine Trip.com Group’s global membership platform with Galaxy Macau’s venue operations and event execution capabilities, including the 16,000-seat Galaxy Arena, the largest indoor arena in Macau. The companies said the cooperation will cover event curation, execution and distribution, while also linking ticket access, travel planning and on-site entertainment services through cross-platform membership privileges.
According to the press release, the collaboration is based on a ‘shared commitment to scale world-class live experiences,’ including concerts, sports events and premium travel offerings. Galaxy Macau and Trip.com Group also plan to explore co-branded initiatives, destination-led campaigns and immersive event formats beyond conventional travel products.
The agreement is positioned as part of Macau’s broader effort to integrate culture, tourism and entertainment, as the city seeks to strengthen its role as a world center of tourism and leisure. The release described the partnership as supporting Macau’s push to become a global ‘City of Performing Arts.’
The deal comes as Macau’s integrated resort operators continue to place greater emphasis on non-gaming attractions, including concerts, sports events and cultural tourism. At a recent Asian IR Expo panel, Jeffrey Jiang, executive vice president of entertainment services at Galaxy Entertainment Group, said sports and entertainment events now serve as broader tourism platforms that can support spending across restaurants, retail, hotels and local attractions.
