DATA.BET marks the first anniversary of its sports betting vertical by unveiling performance results that highlight strong momentum and commercial traction based on data from newly acquired clients.
Key metrics reflect sustained revenue momentum and stable margins, with turnover up 30.7% QoQ, delivered consistently across all core benchmarks. Underlying this growth was a substantial acceleration in betting activity. The number of bets and stake volume rose 83.5%, while combo bets increased 160.5%.
This engagement directly translated into player base expansion: the number of active users grew by 147.6% over the period, reflecting broad audience acquisition across the clients’ projects. These results are setting the context for the discipline and for tournament-level performance.
Behind these numbers lies a differentiated product stack designed to drive both operator revenue and user retention. Bet Builder, available across football, basketball, baseball, and American football, allows users to combine multiple selections within a single match — including Player Props on individual player actions such as goals, assists, and points. Streaming ensures users have direct access to live events without leaving the betting interface, while Widgets bring match data, player performance, and event progress across key sports.
Powering the product is a set of official data partnerships built throughout the year. As official data providers, Infront for tennis, Odds Composer for basketball, Genius Sports, and BETER, ensuring that every major discipline is backed by verified data that clients can rely on.
The performance of DATA.BET’s sports betting infrastructure was reflected across multiple disciplines, with football leading user engagement among top-tier sports as bet counts increased by 107.5% and active users rose 173.1%. Table tennis also recorded a 172.5% increase in its player base, underscoring strong and sustained demand, while tennis delivered steady growth with bet counts up 33.6% and active players increasing by 35%.
Basketball, however, stood out in the commercial metrics most important to operators, with turnover rising 83.7% and its user base expanding by 96.8%, making it the highest-value discipline for clients seeking growth beyond betting volume alone. This momentum was further reflected at tournament level, where basketball delivered one of the year’s strongest breakout performances.
Niche sports also showed consistent growth, with turnover increasing by 56.6% and active players up 97.4%. Darts emerged as the standout discipline in this segment, recording a 15% rise in turnover supported by growing user interest and betting activity.
At tournament level, the English Premier League remained the most profitable competition of the year, with event count up 45.7% and nearly half of total betting volume generated through the 1X2 market.
Over the past twelve months, top-tier tournaments have led over low-tier disciplines across every commercial metric:
- 102.7 % turnover
- 187.2% profit
- 196.6% bet count
At the same time, the low-tier segment continued to expand in player numbers and betting activity, adding to the broader growth of the recreational audience and overall sportsbook diversification. This stands in contrast to the DATA.BET report of Q1 Esports Performance, where niche tournaments are in the center of attention, underscoring how audience behavior can differ across verticals.
“Taken together, the first year demonstrated that scale and stability are not opposing forces — broad coverage, official data, and engagement-focused features directly contributed to growth across turnover, player numbers, and betting activity”, said Yevhenii Ilchenko, Head of Sports at DATA.BET. “We built the vertical on the right foundations from the first, and the numbers reflect that. “
