SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has launched the Sportsbook Budget Calculator, a free online tool designed to help operators estimate the costs of launching and running a sports betting business in 2025.
The interactive calculator generates a 12-month financial projection based on user input, offering market players a data-driven foundation for strategic decision-making.
Built to support industry newcomers and experienced operators alike, the Sportsbook Budget Calculator by SOFTSWISS provides a transparent view of what it takes to enter or scale in the sports betting market. The calculator breaks down key cost categories across three core areas:
- Pre-launch expenses (licensing, development, setup);
- Operational costs (platform, team, marketing, infrastructure);
- Revenue estimates.
To make the process intuitive, the tool guides users step by step, allowing them to adjust variables such as legal setup fees, software acquisition, team size, and ARPU.
A quick calculator mode is also available for high-level estimates based on just four inputs, making the tool suitable for early-stage planning as well as more detailed budgeting. Users can also request a customisable spreadsheet pre-populated with their data for in-depth analysis via the same page.
“Our goal is to bring clarity to the complex process of launching a sportsbook,” said Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook. “With this calculator, we want to empower businesses of all sizes to explore new opportunities with confidence, using a data-informed approach. Whether you’re entering a new market or evaluating a vertical expansion, understanding your potential investment and return is critical.”
With the launch of this tool, SOFTSWISS continues to share its expertise and support the industry with practical, accessible resources. The company previously released the ‘iGaming Software Playbook’, a guide to building software from scratch or buying out of the box, as well as the ‘iGaming in South Africa’ market overview, and the annual ‘iGaming Trends’ report.
