Leading global bookmaker 1xBet has forged an exclusive partnership with the prestigious Billie Jean King Cup by Gainbridge, the premier year-round international team competition in women’s tennis, marking a significant milestone in sports betting and sponsorship.
As the women’s World Cup of Tennis, it’s a celebration of skill, passion, teamwork, and the competitive spirit of female athletes from around the world.
As part of this agreement, the 1xBet logo will be displayed around the courts and on other media assets throughout the Play-offs, Qualifiers, and Finals. Additionally, as the Official Betting Partner, 1xBet will receive the rights to use the Billie Jean King Cup by Gainbridge IP.
“We are happy to announce and welcome a new sponsor partner for the Billie Jean King Cup, our Official Global Betting Partner, 1xBet. With their expertise and experience working with sports rights holders, we are excited to see how we can bring the partnership to life from the Qualifiers in April onwards.” said Kerstin Lutz, CEO of Billie Jean King Cup Limited.
“Signing a sponsorship contract with BJKC is another milestone in the history of 1xBet. The agreement with the most prestigious women’s national team tennis tournament is a strategically important step that opens up new opportunities for promoting the brand among fans of the most popular tennis event. By investing in female sports tournaments, we contribute to the support of women in professional sports,” said Mark Wilson, a 1xBet representative.
