Vietnam’s Deputy Prime Minister has called on authorities to streamline e-visa issuances and other procedures to meet the nation’s goal of 25 million international visitors this year.
The call comes after Vietnam saw a record number of tourist arrivals in 2025, reaching 21.17 million, the first time the nation has surpassed the 21 million mark. Despite the 20.4 percent yearly increase in foreign arrivals, the figure still fell short of a previous goal of over 23 million tourists.
In a Tuesday meeting of the State Steering Committee for Tourism, Deputy PM Mai Van Chinh indicated that the nation needed to focus on high-spending, long-stay tourists, while also renewing its tourism promotion efforts to focus on new markets and premium visitors.
The use of AI was also requested for personalizing promotional content for target markets. Individual jurisdictions were encouraged to focus on their strengths, with a highlight on green and wellness tourism as well as golf.
Integrated resorts such as Hoiana are well positioned to take advantage of the focus on golf, as part of its $1 billion second phase investment will add another golf course to its portfolio. Aside from the second tee-off, Hoiana Resort & Golf – located in central Vietnam – is adding 198 beachfront villas, 1,000 five-star hotel rooms, a 2,500-capacity convention center and a family-focused retail and entertainment zone.
The property also aims to support Danang’s positioning as a regional high-end tourism resort destination – in line with the government’s objectives.
Last year, Vietnam’s primary tourism source market was China, with more than 5.28 million visitors – up by 41.3 percent yearly and about 91 percent of pre-pandemic levels.
South Korea ranked second, with 4.33 million tourists, while Taiwan contributed 1.23 million.
