The American Gaming Association (AGA) is estimating that a record 50.4 million American adults are going to be betting on the next Super Bowl, a 61 percent increase from the previous record set in 2022, with expectations for $16 billion in wagers – more than double that of 2022.
The event is scheduled for February 12th and will take place in Phoenix, Arizona – the first time that the American football super event will take place in a legal betting state.
Of the anticipated bets, the AGA predicts that traditional bets are expected to pass casual wagers for the first time ever, with some 30 million American adults to ‘place a traditional sports wager online, at a retail sportsbook or with a bookie’.
The figure would be a 66 percent increase from 2022.
This tops the 28 million casual bets expected to take place between friends or as part of a ‘pool or squares contest’, a rise of 50 percent from last year.
According to the group’s data, the legalization of sports betting – now allowed in 33 states and Washington, D.C. – has made the National Football League games ‘more exciting’, with 34 percent of fans saying this drove interest in the games.
Currently, bettors are split on the outcome of the game, with 44 percent planning to bet on the Philadelphia Eagles and the Kansas City Chiefs.
Data now show that more than half of American adults, 146 million, or 57 percent, live in a live, legal sports betting market.
