Hunch, a free-to-play specialist within the Super Technologies (Super) ecosystem, has successfully wrapped up its exclusive World Cup game suite, reporting record-breaking matchday retention and player engagement.
Performance was driven heavily by the debut of its ‘Pass the Ball’ product, localised to “Passa A Bola” for the Brazilian market launch, which is designed specifically to drive same-game accumulator action, with friends building bets together then riding the result as a team.
The collaborative offering, marketed by Super’s regional brand above the line on TV in Brazil with major ambassadors involved, including Cafu and Zinho, saw free-to-play network retention (players returning round-on-round) of an impressive 78% across active match days, with over €4M in prizes distributed to Super’s customers over the World Cup period.
“Brazil is one of the most competitive and dynamic markets in our sector right now, and we know we need to deliver unforgettable experiences to our customers at the biggest moment of the year: the World Cup,” said Mark Flood, General Manager of Brazil at Super Technologies. “We aimed, as we always do, to give our customers reasons to continue to be Super with us. Hunch delivered, as we knew they would, creating differentiated experiences that helped new users experience the depth of our sports product, and critically, enjoy that experience with friends.”
Hunch’s best-in-class Bingo title – which engaged over 85% of active Super’ssports bettors during the World Cup – was also offered in time for the first kick-off, with the aligned football game giving users a sheet of nine same game accumulator or bet builder events, with players rewarded the more lines they hit.
The free-to-play specialists currently operate across six regulated jurisdictions (Romania, Brazil, Poland, Belgium, Serbia, and Greece) under the Super umbrella across four game types: Bingo and Pass the Ball, as well as Predictor and Hotstreak.
Its direct integration into an operator group and access to that rich player information is a key differentiator for Hunch in delivering its customer-obsessed strategy that uses proprietary data to build engaging and unique gaming experiences.
Rob Egan, Managing Director at Hunch, added: “Major tournaments are unique in that bettors lean heavily towards entertainment that enhances the primary viewing experiences. We saw this engagement gap in our World Cup planning, and by delivering products like Passa A Bola, we have directly targeted the cross-section of social interaction and same-game multi demand. The performance of this product, as well as our other free-to-play games, across the Super brand ecosystem is proof that these deep integrations and our first-party data access is enabling us to set new engagement and retention benchmarks. Super has had the foresight to invest in game-changing in-house free-to-play and this campaign shows how we’re repaying that commitment.”
