Sportradar adding star power with Michael Jordan board appointment

Sportradar, Michael Jordan

Sportradar has announced that NBA legend Michael Jordan will serve as a special advisor to the board of directors and will also increase his investment in the company, effective immediately.

“Not only is Michael Jordan one of the most iconic sports figures of all time, but he is a legendary leader who believes in Sportradar’s mission to enhance fan engagement through our fully-integrated technology and services platform,” said Jeffery Yabuki, Sportradar’s Chairman of the Global Board of Directors. “We are thrilled to have Michael contribute to Sportradar’s business efforts moving forward.”

Sportradar, which provides sports betting and sports entertainment products, made its market debut on NASDAQ on Sept. 14th. The company didn’t provide any details on Jordan’s initial or increased investment.

In his new advisory position, Jordan will provide the board and management with guidance and strategic counsel, with a focus on the US market, product development, marketing activities and other key business initiatives.

“I invested in Sportradar years ago because I believed in the vision and passion that Carsten (Koerl) and the rest of the team had for transforming the sports technology industry,” said Michael Jordan. “I am looking forward to having a formal role with the company as it begins its next chapter.” 

“Over the past several years, the worlds of fandom, sports betting, and media have converged and, through his accomplishments on the court and in the boardroom, Michael sits at the intersection of these industries,” said Carsten Koerl, Global CEO, Sportradar. “As an early investor in Sportradar, Michael saw the potential in our company.  We are thrilled to now tap into his entrepreneurial savvy and business acumen as we develop the next wave of solutions and offerings that will maximize engagement across sports.”