Grand Korea Leisure (GKL), a Korea Tourism Organization subsidiary, has outlined a corporate value-up plan targeting casino sales of KRW503.8 billion ($340 million) by 2030, alongside enhanced shareholder returns and overseas expansion.
The target represents an increase of around 19 percent from the company’s 2025 casino sales of KRW422.9 billion ($287.7 million), highlighting a moderate but steady growth trajectory over the coming years.
The objective was laid out in a voluntary disclosure released on March 26th.
The plan sets out a series of strategic and financial goals, including achieving an ESG rating of A+ under Korea’s ESG evaluation system and maintaining a dividend payout ratio of around 40 percent. The company also reaffirmed its focus on strengthening long-term corporate value through balanced growth and shareholder returns.
To support revenue expansion, GKL intends to grow its presence in new overseas markets – specifically Taiwan, Thailand, and Mongolia – as part of a broader push to diversify its customer base. The company also plans to enhance digital marketing capabilities targeting foreign mass-market customers, with a focus on improving engagement and conversion.
In addition, GKL aims to build a broader business ecosystem by integrating Korean cultural content, leveraging the global appeal of K-culture to strengthen its brand positioning and attract international visitors. The strategy also emphasizes customer acquisition and service enhancement to drive sustainable growth.
On shareholder returns, GKL emphasized a stable dividend policy, noting that payout decisions will take into account investment plans, financial conditions, and broader market dynamics.
The company is currently classified as a high-dividend firm under Korean tax regulations, a status supported by recent payout levels and dividend growth.
For 2025, GKL reported a dividend payout ratio of 54.4 percent, with total dividends reaching KRW25.61 billion ($17.3 million), up 46.8 percent year-on-year from KRW17.44 billion ($11.8 million) in 2024.
GKL operates foreigner-only casinos in South Korea under the Seven Luck brand and is regarded as a key beneficiary of the rebound in inbound tourism.
