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Sportradar target $85b cricket market with first virtual in-play product


Sportradar has launched the first virtual in-play cricket product, targeting the rapidly expanding cricket betting market.

Cricket has approximately 2.5 billion fans worldwide and its popularity has grown amongst bettors, generating an estimated turnover of €80 billion ($85 billion) annually for sportsbook operators, the company said.  

Modeled on the popular T20 format of the game, Virtual Cricket In-Play’s hyper-real 3D animation engine enables 400 million unique game situations.

More than 3.8 billion unique video seconds bring to life the complexity and excitement of the game with matches featuring the top eight teams from India’s leading T20 competition.

Playing out matches live and in full, games include 20 overs per team plus super overs in the event of a draw, Sportradar’s team of cricket experts and data engineers process millions of data points from thousands of real cricket matches to fuel the odds and probabilities within the solution’s live betting markets. Virtual Cricket In-Play offers live bets on 56 matches a season, creating more than 10,000 individual betting opportunities over the same period. The product offers ball-by-ball betting and all major betting markets including Back and Lay.

Frank Wenzig, Managing Director of Gaming at Sportradar said: “The exponential growth of cricket worldwide has created unprecedented demand for associated content. As cricket fans, and fans of sport more broadly, engage more deeply with data-driven content, we are deploying the full extent of our technological capabilities to deliver a unique fan experience that empowers our clients to engage around the clock with cricket lovers.” 

Virtual Cricket In-Play adds to Sportradar’s portfolio of virtual sports betting solutions including Virtual Football, Virtual Basketball, Virtual Tennis In-Play and Virtual Baseball In-Play and follows the recent launch of the company’s Virtual Sports Bundesliga title.  

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