Merkur Group has agreed to acquire leading U.S. iGaming content provider White Hat Studios, marking another significant step in its strategic expansion across the regulated North American market.
The transaction brings together Merkur Group’s global gaming expertise and White Hat Studios’ proven success in the U.S. online gaming sector, creating new opportunities to accelerate innovation, broaden product development, and enhance omni-channel experiences for operators and players alike.
Since launching in 2021, White Hat Studios has rapidly established itself as a key force in U.S. iGaming, becoming the first supplier to deploy online slot content across all seven regulated states. Its portfolio features a diverse range of titles, including the popular House of Brands collection, the acclaimed 7s Fire Blitz™ series, and the Jackpot Royale™ progressive jackpot network.
The acquisition further reinforces Merkur Group’s commitment to the U.S. market, following its recent purchase of Gaming Arts. Together, these businesses will enable Merkur to deliver an expanded portfolio of online and land-based gaming content while supporting operators seeking scalable growth in an increasingly competitive landscape.
Notably, White Hat Gaming’s platform and white-label operations are excluded from the agreement and will continue under existing ownership.
Andy Whitworth, President of White Hat Studios, said: “Becoming part of Merkur Group represents an exciting new chapter for White Hat Studios. The partnership provides a strong foundation for accelerating innovation, enhancing our product roadmap, and delivering even greater value to operators and players through a truly integrated omni-channel offering.”
Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has built an impressive reputation and achieved remarkable growth within a short period. We are delighted to welcome the team to Merkur and look forward to strengthening our presence in the regulated U.S. iGaming market together.”
Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “This acquisition aligns with our long-term digital growth strategy and builds upon Merkur’s successful expansion into online gaming. We are confident White Hat Studios will make a valuable contribution to our future development.”
White Hat Studios received advisory support from Oakvale Capital, with CMS acting as legal counsel to White Hat Studios and Wiggin advising Merkur Group.
The transaction remains subject to customary regulatory approvals.
