Philippine president Ferdinand R. Marcos Jr. says that he aims to transform the Philippines into a “tourism powerhouse” in the coming years, as the nation unveiled a new tourism slogan “Love the Philippines”.
The nation has embarked on a five-year development plan to boost visitor numbers and experiences across the country.
“The five-year plan stemmed from this admin’s determination to implement programs that will positively transform our country towards being a tourism powerhouse in Asia in the coming years. Let us therefore strive to translate out golden vision into reality,” noted Marcos.
The top official lauded the improving figures of tourism revenues, domestic and foreign trips and employment, noting the country has firmly emerged from the COVID slump.
“All of these are encouraging signs that the tourism industry in our country as a whole is headed well towards full recovery. It also conveys a strong message to the world that we are ready and fully equipped to welcome tourists, travelers as well as investors,” he told media.
International tourist arrivals so far to the nation this year have reached over 2.02 million, with expectations they will continue to grow throughout the year.
The Philippines is also targeting a resurgence in domestic tourism, with integrated resorts tailoring promotions to capture the same clientele they leveraged during the COVID period.