Between 2023 and 2028, the Philippine Hotel Owners Association (PHOA) is embarking on the construction of 48 new hotel projects, creating a collective total of 15,000 rooms, in addition to their existing portfolio of 40,000 keys.
During a presentation at the Hotel Sales and Marketing Association’s Summit, Benito C. Bengzon Jr., the Executive Director of the Philippine Hotel Owners Association (PHOA), emphasized the vital role in expediting the recovery of the country’s tourism industry.
He stressed the importance of increasing our capacity to host both foreign and domestic tourists while also ensuring that we not only meet but exceed the minimum standards in hotel facilities and services. As of September 30th, PHOA boasts a membership of 65 companies, collectively owning 200 hotels comprising around 40,000 rooms.
Of the 48 upcoming hotels to be constructed by 2028, contributors include 14 properties from the Ascott Limited Group, three from AyalaLand Hotels and Resorts Corp., five from the Hotel 101 Group, seven from the Megaworld Corp, one from Newport World Resorts, 11 from the Filinvest Hospitality Corp., three from the Accor Group, and nine from the SM Hotels and Conventions Corp-Radisson Hotel Group.
“This is PHOA’s commitment to accelerating the recovery in Philippine tourism: by building more hotels, resorts, and other accommodations with facilities and services that can compete against the best of the best in the region and around the globe,” said Bengzon.
The forthcoming hotel projects are planned for key locations such as Metro Manila, Cebu, Davao, Baguio, Angeles, Palawan, Iloilo, Boracay, and Bacolod. Additionally, they will extend to lesser-known provinces, including Dauin in Negros Oriental, Cauayan in Isabela, and San Vicente in Palawan.
In accordance with the National Tourism Development Plan’s cautious baseline scenario, the Department of Tourism (DOT) has set its sights on welcoming 11.5 million international tourists by 2028, a significant increase from this year’s 4.8 million. Additionally, the plan projects a surge in domestic travel, with domestic trips expected to reach 137.5 million by 2028, up from the 85.1 million recorded this year.