MGM China has opened a new 40,000-square-foot premium gaming area at its Cotai property (MGM Cotai), reinforcing its focus on high-end customers in Macau’s competitive gaming market.
The newly launched space features around 40 gaming tables and 15 private rooms, with management emphasizing a strategy centered on quality rather than volume, according to comments made during the company’s first-quarter earnings call.
Chief Executive Officer Kenneth Feng said the expansion reflects the company’s ongoing efforts to refine its premium mass offering and tailor products to targeted customer segments. “We just opened 40,000 square feet of premium gaming space at Cotai. We have about 40 tables, 15 private rooms,” Feng said, adding that the design, construction, and service approach were developed to meet evolving customer preferences.
The new gaming area complements broader upgrades at MGM Cotai, including recently completed suite conversions and renovated premium gaming zones ahead of the upcoming Golden Week holiday. MGM Resorts CEO Bill Hornbuckle said the company continues to invest in its competitive advantages in the premium segment to support future growth.
“We continue to invest in our competitive advantages in premium mass to support future growth, and the suite conversion and renovated premium gaming areas at MGM Cotai were recently completed,” Hornbuckle said.
The company also indicated that its Macau market share stood at 15.4 percent for the quarter, but improved to 17.3 percent in March and remained at a similar level into April.
Feng noted that Macau remains a market driven by product quality and customer experience rather than scale alone. “Macau market is a premium-driven one. It’s not simply about supply… it’s more about quality,” he said, highlighting the company’s focus on meaningful and targeted offerings for high-value players.
In addition to physical upgrades, MGM China is also expanding its gaming product mix. Feng said the company has introduced additional side-bet options on gaming tables following regulatory approval, noting that these products have gained traction in Macau since the pandemic and typically carry higher house advantages.
“Side betting in Macau is still relatively new… we will keep monitoring the adoption of the games, player behavior and GGR trends,” he said.
Beyond Macau, MGM continues to advance its international pipeline. Chief Financial Officer Jonathan Halkyard said the company expects to deploy between $200 million and $225 million in Japan this year, underscoring ongoing investment in the future integrated resort market there.
The Cotai expansion comes as operators in Macau increasingly compete on premium offerings and differentiated experiences, with MGM positioning its latest investment as part of a broader strategy to capture high-end demand.
