The two-day 2023 MGS Entertainment Show concluded last Wednesday in Macau, drawing nearly 3,500 attendees from 20 countries and regions.

According to information provided by the organizer to AGB, Macau accounted for 74 percent of attendees, while mainland China and Hong Kong each accounted for 9 percent.

Other regions included Taiwan, Korea, the Philippines, Japan, Australia, Malaysia, the USA, Cambodia, Vietnam, the UAE, Spain, Nepal, India, Slovenia, Singapore, and others.

Executives accounted for 30 percent of the audience; managers, directors, and those in higher positions accounted for 25 percent. Professionals made up 12 percent, and students comprised 17 percent.

Regarding the participating industries, the organizer revealed that gambling games enterprises accounted for 17 percent, while equipment manufacturers and suppliers accounted for 17 percent. Consulting technology groups made up 7 percent, education accounted for 6 percent, and the finance, sales, marketing, and hotel sectors represented 6 percent, 6 percent, and 4 percent, respectively, of attendees.

The visitor numbers for the first in-person event were lower than expected, as the organizer – Macau Entertainment Equipment Manufacturers Association (MGEMA) – expected to receive nearly 5,000 visitors. However, Jay Chun, the president of the MGEMA, told AGB that there are qualified buyers which showed up – leveraging industry initiatives.

Conducted annually in Macau from 2013 to 2019, the MGS Entertainment Show has been officially recognized by The Global Association of the Exhibition Industry (UFI) and has received multiple accolades from the Macao Convention and Exhibition Association.

The 2020 edition was canceled due to the impact of COVID. Subsequently, in both 2021 and 2022, the organizers transitioned the event to an online format, condensing the conference into a single-day affair.

Back in person for its first time in four years, the event at Galaxy’s new International Convention Center (GICC) featured a summit on its first day followed by an exhibitor day, with participants sharing their knowledge with AGB on everything from land-based gaming to PIGOs and slots – with a special focus on electronic table games (ETGs)

Viviana Chan
Viviana Chan is an editor, interpreter, and journalist. With over a decade of experience, she writes in English, Chinese, and Portuguese. Viviana started her career in Macau-based newspapers, where she became passionate about the region's social, financial, and cultural development. Her writing focuses on the economy, emerging industries, gaming development, political affairs, and cross cultural-exchange in the business and cultural domains. She is avid for news and eager to discover and cover stories that generate public relevance.