Macau continued to bank on non-gaming spend in 2024, with recent data showing that the number of MICE events in the territory rose by 31.4 percent yearly to 1,524 last year.
Despite the increase in events, the total number of MICE participants fell by 17.1 percent to just 1.33 million, due to less exhibition attendees.
This also caused a fall in MICE receipts for non-gaming industries of 8.2 percent yearly, to MOP5.48 billion ($684.28 million).
Meetings and conferences saw a 32.2 increase in number during the year, amounting to 1,423, with the number of participants growing by 8.2 percent yearly to 185,000.
Exhibitions totaled just 61, down by 3 yearly, with attendee numbers falling by 20.5 percent to 1.13 million.
Exhibitions brought in 7,093 exhibitors and 52,651 professional visitors, decreases of 1.5 percent and 12.1 percent, respectively. Of the exhibitors and attendees, 51.9 percent and 51.5 percent, respectively, were non-locals.
