Macau’s total non-gaming spending by visitors increased 14.2 percent year-on-year to MOP21.87 billion ($2.73 billion) in the fourth quarter of 2025, according to data released by the Statistics and Census Service (DSEC).
The growth was primarily driven by an 85.9 percent surge in spending by same-day visitors, which reached MOP5.34 billion ($667 million), while overnight visitor spending rose 1.6 percent to MOP16.54 billion ($2.06 billion).
Per-capita non-gaming spending of visitors stood at MOP2,104 ($263) in the fourth quarter, down 1 percent year-on-year but up 7.9 percent quarterly. Shopping accounted for 45.4 percent of total visitor spending, followed by accommodation at 25 percent and food and beverages at 20.6 percent. Visitors attending MICE events recorded the highest per-capita spending at MOP4,821 ($602) during the quarter.
For the full year 2025, total non-gaming spending by visitors grew 6.3 percent year-on-year to MOP80.12 billion ($10.0 billion). Overnight visitors contributed MOP63.31 billion ($7.9 billion), up 1.6 percent, while same-day visitors spent MOP16.81 billion ($2.1 billion), marking a 28.9 percent increase.
However, annual per-capita non-gaming spending declined 7.3 percent year-on-year to MOP2,000 ($250), indicating that the budget visitor trend continued throughout the year.
By source market, per-capita spending decreased for visitors from the Chinese mainland (MOP2,245, down 10.3 percent), Hong Kong (MOP988, down 2.1 percent), and international markets (MOP2,064, down 3.5 percent), while Taiwan visitors’ spending increased 6.7 percent to MOP2,083 ($260). MICE visitors maintained the highest per-capita spending at MOP4,572 ($571) for the full year.
The fourth quarter performance points to Macau’s ongoing recovery in its tourism sector, with visitor arrivals increasing 15.4 percent year-on-year to 10.4 million during the period. For 2025, total visitor arrivals reached 40.07 million, up 14.7 percent from the previous year.
