3 Oaks Gaming, an established distributor of iGaming content, has strengthened its position within the regulated Italian market after going live with AdmiralBet, one of the country’s leading casino operators.
AdmiralBet, the online brand of Admiral Sport Srl, has been a prominent operator in Italy since 2012 and is part of the Greentube Group, the online subsidiary of the globally renowned Novomatic Group.
As part of a new content distribution agreement, 3 Oaks has delivered a wide range of its best-performing slots to the Italian operator, including popular releases 3 Hot Chillies, Lucky Penny, More Magic Apples, Coin Volcano, and Sun of Egypt.
Italy remains a key market for 3 Oaks Gaming’s ambitious expansion plans and this latest launch with a high-profile casino brand is set to further enhance the distributor’s presence within the market.
The company’s vast portfolio of titles influenced by the Hold and Win mechanic have been proven to resonate with local players, with a strong player base appreciating gameplay inspired by the land-based experience and enhanced with modern features.
Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “Launching with AdmiralBet is a major development within our Italian expansion strategy. Distributing our titles to such an iconic brand within the market will open the door for even more players to enjoy the in-demand 3 Oaks Gaming experience. We’re building strong momentum across regulated markets worldwide with several high-profile launches planned for 2025. Demand for our content is very high at present and it’s an exciting period for 3 Oaks as we scale the business to new heights.”
Paolo Marchi, Managing Director at Admiral Sport, added: “It’s fantastic to bring 3 Oaks Gaming’s content to our online casino in a move that will further elevate our games offering. We’ve been particularly impressed with how 3 Oaks has introduced innovative twists to the iconic Hold and Win mechanic, which is already very popular with players. This agreement will provide them with exciting new ways to experience this legendary casino format within the digital environment.”
