Established in 2018, the European Cricket Network (ECN), Europe’s digital hub for cricket, has revealed 1xBet as the exclusive Official Betting Partner for all its cricket properties, including the renowned European Cricket Series and European Cricket Championships.
The partnership includes significant branding across the international TV program graphics to a worldwide audience at more than one thousand matches over the initial term.
The European Cricket Network, with over thirty member cricket federations from around Europe, is delighted to collaborate with 1xBet.com to engage fans globally and bring the sport’s passion to millions of cricket enthusiasts, enabling them to be a part of the action on and off the field.
Roger Feiner, CEO of the European Cricket Network said: “European Cricket is excited to partner with 1xBet, one of the most innovative and engaging companies within this sector. With this partnership, European Cricket Network sits alongside other first-class sponsorships of 1xBet such as their partnerships with FC Barcelona, FIBA, Volleyball World and many other high-level rights holders.”
Mark Wilson, a representative of 1xBet added, “This agreement is important to our global strategy to support sports. We share the ECN’s desire to promote cricket around the world and are delighted about securing our partnership with the European Cricket Network to add to our portfolio of first-class rights holders. We are sure this partnership will be a resounding success for all involved.”
