Immense Group has announced the appointment of Marcus Adler as Nordic Director for DBET as the company continues to invest in its sports betting presence across regulated European markets.
DBET is Immense Group’s first sports-focused brand. Launched in August 2024, it offers Swedish players a sports betting experience built around popular events, international pools and jackpots. The brand is already active online and on personal devices, and has expanded its reach in Swedish retail through a significant network of betting shop terminals across the country.
Over the past year, DBET has also strengthened its visibility in Swedish sport through partnerships with national sports bodies, including the Swedish Bandy Association and the Swedish Basketball Association. These partnerships have deepened the brand’s connection with local fans and helped reinforce its position in a competitive market.
Based in Sweden, Adler brings long experience in commercial leadership, digital growth and sports gaming. His most recent role was Chief Commercial Officer at RoninSport.io, a Swedish sports TV data and digital engagement provider that worked with media, iGaming and sports platforms on real-time sports content solutions. Earlier in his career, he led the Online Acquisition function at LeoVegas and held senior commercial roles across the sports media and digital entertainment sectors.
His appointment comes as Immense Group invests further in its sports betting capabilities. In 2025, the company selected Altenar as its global sportsbook partner to power sports betting across its brands, supporting scale, localisation and growth in regulated markets.
“I am very pleased to join Immense Group at a time when the company is investing in sports betting and DBET is gaining real traction in Sweden,” said Marcus Adler. “The brand already has strong building blocks in place—from its product to its partnerships in local sport. My focus is to bring clear direction to the Nordic strategy, prepare DBET for its next phase of growth, and ensure we deliver a sports betting experience that feels trusted, intuitive, and genuinely competitive for players in Sweden and across the wider region.”
