The Asia and Middle East electronic gaming machine market is forecast to grow at a compound annual rate of 3 percent from 2025 to 2030, marking a return to growth after years of contraction, according to market data presented by Aristocrat Leisure at its 2026 Investor Briefing.
The Australian gaming supplier said the region’s EGM market contracted at a 4 percent annual rate between 2019 and 2025, making it the only major region in Aristocrat’s market table to decline over the period. The projected 3 percent annual growth through 2030 would put Asia and the Middle East in line with North America and ahead of ANZ and Europe.
The figures, sourced from H2 Gaming Capital, were included in materials presented at Aristocrat’s 2026 Investor Briefing in Sydney and lodged with the Australian Securities Exchange. Aristocrat sized the global EGM market at $174 billion in gross gaming revenue (GGR) for 2025, within a broader $301 billion global land-based gambling market.
Aristocrat identified new openings and expansions across Asia, the UAE and Europe as growth and share gain opportunities for its land-based gaming business. The company said it typically receives a higher share in openings and expansions than its portfolio average.
The group also cited forecast new and expansionary unit sales of around 16,000 in North America in 2026 and just over 14,000 annually through 2028, based on Eilers Slot & Table Demand Forecast data.
Aristocrat holds a 38 percent share of Gaming Operations and a 27 percent outright sales ship share in North America, according to Eilers Gaming Supplier data cited in the presentation. It also reported a 48 percent ship share in ANZ.
Presenting Australia as a case study, Aristocrat said its ANZ market share recovered from 30 percent to 49 percent in the 12 months to the March 2026 quarter, supported by 43 new titles, more than 4,800 Multilink units in New South Wales and Queensland, and over 12,000 Baron cabinet installs. New title Phoenix Link is set to launch in New South Wales, with further releases to be showcased at the Australasian Gaming Expo in August.
Aristocrat reaffirmed its expectation for NPATA growth in the year to September 30th, 2026 on a constant currency basis. The company said Gaming Operations net unit growth is expected at the upper end of its 4,000 to 5,000 target range, while Aristocrat Interactive continues to target $1 billion in revenue by FY29.
