Good Morning. Esports is growing throughout Asia, and certain companies like ONE Esports are targeting the Southeast Asian contingent by personalizing content: focusing on the proper titles, language and approach to corner the market. Meanwhile, Genting’s proposed $1.2 billion sale of a land plot originally slated for a casino in Miami has fallen through. And in Macau, satellite casino operator Ponte 16 secures a $62 million loan to pay dues and upgrade its non-gaming facilities.
What you need to know
- ONE Esports targets the Southeast Asian market, with a new app aimed at drawing in consumers through diverse content.
- Genting sees the $1.2 billion sale of its Miami land plot fall through, seeking bids from other interested parties.
- Macau satellite casino operator Ponte 16 gets a $62 million loan to pay land premium and increase non-gaming facilities.
On the radar
- NSW inspecting clubs and pubs for harm-minimization measures.
- PH content with anti-trafficking ranking by US State Department.
- Hong Kong Jockey Club to pay extra $1.53 billion in tax.
- Macau hotel occupancy rate to top 80%: Dragon Boat Festival wknd.
AGB Intelligence
ESPORTS
ONE Esports: “consistent growth” in Southeast Asia
ONE Esports is cornering the Southeast Asian market with its new app, aiming to grow the consumer base and therefore increase its attractiveness. The group expects that exclusive content offerings, as well as live streaming of events – all personalized by region for consumers – will drive demand. And betting companies are hot on the heels of such operations, trying to see how much the market has to offer.
Industry Updates
- ‘Quality content missing in retention strategies’: Play’n Go COO.
- NuxGame diversifies online casino with new partnership.
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