Good Morning. Many of Asia’s integrated resorts also boast a stable of luxury hotel brands. It helps the IRs cater to a wider variety of budgets and tastes and gives the hotels almost guaranteed access to high-end clientele. But are they really a necessary part of the IR make up and who gets the most benefit? Ben Lee, managing partner of IGamiX Management & Consulting, argues the scales are marginally tipped in the hotel groups’ favor.
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DEEP DIVE
Brand-name hotel portfolio not always in casino IR’s favor
Many of Asia’s integrated resorts boast a wide range of hotel options, but does having the big name global brands bring an operator an advantage? Not necessarily so, argues Ben Lee, managing partner of IGamiX Management & Consulting.The relationship between the name recognition that luxury hotels confer and the downside of high internal transfer costs is a delicate one and it’s a business model that some are now eschewing.
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