Digitain and SoftGamings expand partnership to include Digitain’s In-House virtual sports
Digitain, a global leader in Sportsbook and iGaming solutions, has expanded its partnership agreement with SoftGamings in order to include integration of Digitain’s In-House virtual sports products.
Through product expansion, SoftGamings is granted access to Digitain’s In-House Virtual Sports of Virtual Football, European Cup, Horse Racing, Greyhound Racing and more, with a new match/event every 2 minutes, 20,000+ daily events, 150+ betting markets, and 10+ extra markets.
The product has been developed through the use of the latest cutting-edge technology to give players the feeling of authentic sports, with unique betting markets to drive player engagement, cross-sports betting within events, as well as revenue opportunities.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, said: “We are delighted to expand our partnership with SoftGamings in order to provide Digitain’s In-House Virtual Sports. Our virtual games portfolio continues to grow and will be available to more operators and their players via the SoftGamings platform.”
Anna Kiselova, Head of Partnerships at SoftGamings, commented: “The games of the leading gambling platform provider for online casinos and Sportsbooks are now available for seamless integration through the unique API platform of SoftGamings.”
ESA Gaming adds leading content from Blueprint Gaming to aggregation platform
ESA Gaming, the innovative games provider, has significantly boosted its aggregation offering with the addition of Blueprint Gaming’s iconic slot content.
The deal will see ESA’s Game Aggregator System (GAS) now host the hugely popular Fishin’ Frenzy series, as well as engaging branded content such as ted, The Goonies, and recent release The Flintstones.
The landmark integration will see ESA Gaming’s clients enjoy proven content from across both land-based and online markets, with Blueprint Gaming titles instantly recognizable due to the combination of strong artwork, bold mechanics, and fan-favorite IPs.
Blueprint Gaming becomes the latest tier-one provider added to the burgeoning GAS offering, which is available in a plethora of key regulated markets.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Blueprint Gaming has a wealth of top-performing slot content, and we’re delighted to add it to our aggregation platform.”
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “We are thrilled to enhance our presence across key regulated markets in Europe with ESA Gaming’s GAS platform.”
Higher minimum wagers at Macau casinos contribute to heightened levels of debt: Study
A recent study by scholars from universities in Macau and mainland China found that Macau gamblers seeking help face more severe debt issues. The analysis suggests that this situation likely originates from the higher minimum wagers at Macau’s table games.
The study, based on data collected from gambling helpline callers between 2015 and 2021, reveals stark differences in the characteristics and struggles of gamblers across three regions: mainland China, Hong Kong, and Macau.
The study finds that 32.7 percent of Macau helpline callers indicated debts exceeding MOP200,000 ($25,000), which is ‘more than double the proportion in other regions.’ This points to a more severe debt situation among help-seekers in Macau.
The paper mentions that the high minimum wagers at Macau’s table games, typically around $35 per hand, likely contribute to this heightened level of debt. However, in most Macau integrated resort casinos observed by AGB, the minimum bet normally stays at HK$500 ($64), and some are up to HK$1,000 ($128) per hand during holidays or weekends.
The study, entitled ‘Characteristics of Gambling Helpline Callers in Macao: A Regional Comparison,’ was conducted by scholars from the Centre for Gaming and Tourism Studies at Macao Polytechnic University, the School of Tourism Management at Macao University of Science and Technology, and Guangzhou Xinhua University.
The study’s results were published in the Journal of Gambling Studies. It surveyed 943 gamblers seeking assistance through local helplines, with the majority originating from Macau.
Based on the data collected from the gambling helpline, during counseling, although most of the callers appeared to be stable or slightly troubled, 5.2 percent expressed suicidal ideation, which is significantly higher than the figure in Spain and South Africa.
‘This high figure may be attributed to the substantial debts reported by a high percentage of helpline callers, since a strong correlation between high levels of debt and increased risk of suicidal ideation has been well-established,’ the study notes.

72.9 percent of help seekers were in debt
In a summary of the results of the gambling-related characteristics, the study finds that helpline callers reported that the average length of their gambling problems was 7.3 years.
In terms of the form of problematic gambling, about 60.5 percent of helpline callers played at casino table games. In addition, 72.9 percent of the help seekers were in debt, with slightly over 40 percent owing less than MOP200,000 ($25,000), 9 percent owing more than MOP1 million ($124,400), and 7 percent owing between MOP500,001 ($62,200) and MOP1 million ($124,400).
The comparison between the data from the three regions uncovers that higher percentages of Macau and mainland callers’ gambling problems involved casino table gambling, while Hong Kong callers reported problems with sports betting.
‘This disparity is explained by the fact that the three locations have different gambling jurisdictions, resulting in different gambling accessibility,’ the study notes.
Given that gambling is illegal on the mainland, mainlanders need to travel to Macau to gamble legally in a casino. As a result, similar to Macau callers, their gambling problems are primarily associated with casino table gambling, as casino gambling is only authorized in Macau. Likewise, Hong Kong callers reported problems with sports betting because horse racing and soccer betting are legal in Hong Kong.
The study also mentions that although mainland callers had a shorter history of gambling problems, while a much higher percentage of them had debts exceeding MOP500,000 ($62,200).

Hong Kong gamblers are much younger
Comparisons between gambling helpline callers from Macau, mainland China, and Hong Kong revealed interesting findings. Substantially higher percentages of the callers from Hong Kong were under 30 years old (54.1 percent), students (13 percent), and single (73.7 percent). This finding corroborates an earlier study suggesting that the number of Hong Kong youngsters involved in gambling activities is generally high.
As for their attitude towards the referral service, more Macau callers were willing to be referred than those from the mainland and Hong Kong. ‘This higher referral rate is mainly because treatment facilities are located in Macau, and therefore going is more convenient for local callers,’ the study finds.

‘More tailored approach’ suggested for helpline service
Scholars indicate that the Macau helpline has a relatively low referral rate, which may be related to geographical factors and a younger population. Referrals are essential for further treatment and improving gambling issues, but they are primarily conducted via face-to-face counseling, which is not helpful for non-local help seekers, such as mainland and Hong Kong callers.
Based on the differential preference for helpline communication mediums across the three regions, ‘a more tailored approach to helpline service is needed’.
In addition, while in general Macau helpline callers are relatively younger, ‘the comparative analysis reveals a more alarming trend for young individuals and students from Hong Kong. It is suggested that educational initiatives be integrated into school curricula to inform the youth about the potential harms associated with gambling, which could increase their awareness and prevent the onset of gambling problems.’
Scholars also emphasized that the rate of suicidal thoughts is relatively high, which demands immediate attention and effective preventive measures.
‘Counseling organizations should prioritize the development and implementation of evidence-based strategies for suicide prevention. This may involve training counselors to recognize and respond to suicidal ideation and establishing clear protocols for risk assessment and subsequent actions.’
In particular, the high incidence of debt among mainland callers to gambling helplines highlights a dire need for financial counseling and support services beyond Macau. The study suggests the establishment of cross-border collaboration in monitoring and managing cross-border gambling activities and sharing information on effective treatment and prevention strategies.
Macau targets hosting 2 international sports events per month: Pansy Ho
Pansy Ho, Chairperson of MGM China Holdings, stated that the Macau government has mandated that casino operators host two international sporting events each month, along with a major arts event every two years.
Additionally, casino operators have been tasked with hosting various art exhibitions every few months.
This directive aligns with Macau authorities’ requirements for gaming concessionaires to develop non-gaming industries under their 10-year licenses.
Macau’s six concessionaires have committed to investing a combined MOP108.7 billion ($13.6 billion) in non-gaming projects over the 10-year period of their current concessions, effective from January 1st, 2023, to December 31st, 2032.
In particular, Macau aims to transform itself from an Asian gaming hub into a major sports events center and a “City of Performing Arts.”
Speaking at a media briefing on the city’s development, Pansy Ho, Chairperson and Executive Director of MGM China, emphasized that Macau has already established itself as a global leader in tourism.
“With a population of only a few hundred thousand, we are able to accommodate tens of millions of tourists,” Ho remarked.
“In such a compact area, we boast tens of thousands of rooms, all from five-star international brands. This is unparalleled globally and sets a world-class example.”
The executive emphasized that Macau has not yet reached its full potential, suggesting that short-term comparisons are unnecessary.
Macau daily GGR softens amid European Cup: HSBC
Macau’s daily run-rate, also known as daily gross gaming revenue (GGR), recorded an 18 percent week-over-week drop, which is believed to be associated with the ongoing European Cup (Euro 2024).
According to HSBC, Macau’s gaming industry generated GGR of MOP9.7 billion ($1.21 billion) in the first 16 days of June. This implies an average daily run rate (ADR) of MOP606 million ($75.6 million) month-to-date, down 7 percent from the May level of MOP651 million ($81.2 million) per day. Last week’s run rate dropped 18 percent sequentially to MOP533 million ($66.5 million) per day.
The brokerage notes that gaming demand may have been diluted by sports betting around the UEFA Euro 2024, which is currently underway.
By segment, VIP volume was down 8 percent month-on-month, while mass was down 6-9 percent month-on-month.
HSBC indicates, that assuming the rest of June generates an ADR of MOP530-610 million per day, the full-month GGR for June would be MOP17.1-18.1 billion ($2.13-2.26 billion), down 10-15 percent month-on-month, or reaching 72-76 percent of the June 2019 level.
June is typically a low season, during which GGR has fallen by 8-16 percent month-on-month previously.


Commenting on the recent decision by Macau casinos to end free offerings to non-gamblers, HSBC notes that the free food and beverage offerings appeared to attract younger customers, who theoretically have relatively small gaming budgets, and the new arrangement may have a more pronounced impact on traffic than on GGR.
‘This is also considering that players can still redeem token loyalty points for snacks and drinks, which should help buffer any impact on GGR. That being said, the situation remains fluid, and the final requirements will take time to finalize between the government and operators.’
Over 40 PIGO operations approved as of June, 13 yet to commence activity
Philippine Inland Gaming Operators (PIGOs) continue to expand, with the nation’s gaming regulator indicating there were some 44 service providers authorized as of early June.
While the recent focus has been on offshore gaming, largely due to backlash over illegal POGO operations (now known as IGLs – Internet gaming licensees), the state gaming regulator has also approved 10 ‘authorized online/remote gaming platforms’ operated by major integrated resort and hotel casino operators.
These online casino platforms are run by companies such as Bloomberry Resorts and Hotels, Travellers International Hotel Group, Stotsenberg Leisure Park and Hotel, Thunderbird Pilipinas Hotels & Resorts, and Eastbay Resorts, offering a range of live dealer games, slots, and virtual games to Filipino customers in the country.
Other authorized online gaming operators include Tiger Resort Leisure and Entertainment, MJC Investments Corp, Hann Philippines, and BB International Leisure and Resort Development.
The lone non-casino operator on the list is bingo hall chain Bingo Plus, operated by AB Leisure Exponent and owned by listed gaming firm Digiplus Corp.

These 10 companies are allowed to operate online and remote gaming platforms, taking advantage of their physical premises to offer everything from Live Baccarat, Roulette, Slots, ETGs, Virtual Dealer games, to Live Gaming Tables and Bingo.
Separately, some 34 service providers have been authorized to provide eCasino Games, Sports Betting, eBingo and Specialty Games by the Philippine Amusement and Gaming Corporation (PAGCOR), as of June 5th. These include operations such as Jade Entertainment and Gaming Technologies, PhilWeb Corp and TGXI. Such operators must still have a physical space in which to operate and cannot be purely online.
PAGCOR’s Electronic Gaming Licensing Department noted that 13 of the 34 licensed gaming system service providers have yet to commence commercial operations.
The expansion of PAGCOR’s online gambling licensing beyond the controversial POGO sector continues its open stance towards domestic online play, with PIGO licenses being introduced in late 2020, sparking a sharp increase in competition as operators moved into the space.
PAGCOR’s Chairman, Alejandro H. Tengco, has highlighted the importance of the eGames sector for revenue growth, introducing tax reductions which have resulted in an increase in operators into the space. Rates currently at 35 percent for the online sector are set to be further reduced to 30 percent by January 1st, 2025. Land-based operators with an online component pay some 25 percent.
Alice Guo appeals to Philippine President for fair probe amid POGO link allegations
The embattled suspended Bamban, Tarlac “POGO Mayor” Alice Guo has submitted a letter to Malacañang, the Office of the Philippine President, appealing for a fair investigation into the allegations against her, including her supposed involvement in illegal Philippine Offshore Gaming Operator (POGOs) activities.
The Philippine News Agency reported that, in her seven-page letter to Executive Secretary Lucas Bersamin – who also chairs the Presidential Anti-Organized Crime Commission (PAOCC), Guo vehemently denied accusations of espionage, money laundering, human trafficking, kidnapping, and involvement in illegal POGO operations.
Guo’s letter was submitted to Bersamin’s office by her legal representatives on Tuesday.
“It is simply a letter addressed to the Executive Secretary as the Chairman of the PAOCC just expressing the Mayor’s intention that she is one with the Commission to uncover the truth and for justice to prevail,” lawyer Lorelei Santos of David and Jamilla Law Offices told Palace reporters.
When asked if Guo was seeking a fair probe, Santos responded: “Yes, in summary that is our request.”
Over the weekend, the PAOCC said it is set to file “serious” and “non-bailable criminal charges” against Guo in the coming days after finding evidence of her involvement in the illegal POGO operations in her jurisdiction.
Guo, whose identity and citizenship are under scrutiny, was placed under a six-month preventive suspension without pay by the Office of the Ombudsman on May 31st, following administrative complaints filed by the Department of the Interior and Local Government (DILG) for grave misconduct, serious dishonesty, gross neglect of duty and conduct prejudicial to the best interest of the service.
The Senate Committee on Women, Children, Family Relations, and Gender Equality has also conducted an inquiry into the issues surrounding Guo.
The PAOCC stated that it is also looking into the possible link between illegal POGO operations in Bamban, Tarlac and the ones recently raided in Porac, Pampanga.
Hong Kong police arrest almost 60 people in illegal sports betting crackdown
Hong Kong police have arrested almost 60 people in a crackdown on illegal online gambling websites that have taken HK$460 million ($58.9 million) in bets on football, horse racing, and card games since the start of 2024.
According to the South China Morning Post, the operation, code-named “Nearspace”, was launched just before the start of the Euro 2024 football championship. The 57 people arrested included five alleged core members behind five gambling websites, as well as 20 alleged middlemen controlling bookmaking accounts linked to the sites.
The Hong Kong police had previously issued a warning regarding a surge in illegal football betting ahead of the upcoming UEFA European Football Championship.
Police also arrested others suspected of using bank accounts to launder the proceeds of the illegal gambling, with Hong Kong authorities finding HK$164 million ($21 million) in illegal bets on the devices of the middlemen.
They warned that while the websites claim to be legally registered overseas, any online gambling sites other than those approved by Hong Kong law are considered illegal.
The police said the crackdown reflects a shift towards the digitalization of bookmaking. They emphasized that the public should only place bets through legal channels, as unauthorized bookmakers may offer betting combinations not available at the city’s legal gambling venues.
Those convicted of illegal bookmaking in Hong Kong face up to seven years in jail and a HK$5 million fine ($640,409), while using an unauthorized bookmaker carries a penalty of up to nine months in prison and a HK$50,000 ($6,404) fine.




