Gaming converging with entertainment, driven by technology and A.I.


New technologies are driving convergence between media, entertainment and online gaming and the Covid lockdowns may have accelerated this trend.

The gaming industry is attracting a more recreational and casual audience of players, which creates enormous opportunities, according to speakers at the SBC Summit in Barcelona.

The two-day event attracted about 100 exhibitors and about 2,000 attendees. The conference program had a strong focus on innovation and how external forces are shaping new product development.  It also explored how data and . . .


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