Esports is earning its place in the sports betting world, as punters from an increasingly younger demographic choose to bet on something they see themselves playing. But onboarding these customers requires the correct terminology, understanding and outreach – with traditional marketing tactics flying out the window. Shikenso Analytics’ Benedikt Becker tells AGB exactly how corporations should be tapping into the multi-billion-dollar market.

The casino industry is facing a turning point, with data as king. Earle G. Hall notes that any land-based operator who isn’t utilizing the trifecta of cloud services, big data and AI are bound to be left in the dust, as online is already 20 years ahead. Both regulators and operators stand to benefit from the shift, as demographics change and rules have yet to be written.