SOFTSWISS has announced its official membership in Associação Nacional de Jogos e Loterias (ANJL), becoming the first technology provider to join Brazil’s National Association of Games and Lotteries.
Alongside this, Carla Dualib, Business Development Manager for Brazil at SOFTSWISS, has joined the ANJL Board as Communications Director, while continuing her current role at the company.
ANJL represents licensed operators and key stakeholders of Brazil’s betting and lottery sector, working closely with regulators and government bodies to support the development of a transparent, regulated, and sustainable market. The association also plays an active role in industry dialogue around compliance, responsible gambling, and the promotion of market best practices.
By joining ANJL, SOFTSWISS reinforces the role of technology providers in Brazil’s regulated ecosystem by contributing compliance expertise, market experience, and commitment to responsible growth.
In her role as Communications Director on the Association’s Board, Carla Dualib will focus on strengthening industry dialogue, enhancing professional engagement, and supporting transparent communication between operators and regulators, helping advance the sustainable development of Brazil’s regulated market.
Carla Dualib joined SOFTSWISS in 2023 and has become one of the key figures driving the company’s engagement in Brazil. With nearly three decades of experience in marketing, sports, and business development, she brings extensive local expertise and a strong professional network to the association’s communications agenda.
“Brazil’s regulated market is entering a new phase where communication, collaboration, and shared standards matter more than ever,” said Carla Dualib, Business Development Manager for Brazil at SOFTSWISS and Communications Director at ANJL. “ANJL plays an essential role in bringing the industry together, and I am honoured to contribute to initiatives that support responsible growth and a strong long-term market framework.”
Plínio Lemos Jorge, President of ANJL, commented on the appointment: “We have been looking for this kind of expertise to strengthen our communications and industry engagement. Carla brings strong credibility in Brazil and a deep understanding of the market. Her role aligns with ANJL’s mission to support a transparent and sustainable regulated sector.”
SOFTSWISS continues to expand its presence in Latin America, supporting operators in regulated markets through compliant, market-ready technology and local expertise.
At the upcoming SBC Summit Rio 2026, taking place 3–5 March 2026 at Riocentro, Rio de Janeiro, SOFTSWISS representatives will be available for meetings at Networking Lounge: A450.
