Product Madness, Aristocrat Leisure Limited’s market-leading free-to-play social casino business, has announced the official worldwide launch of NFL Super Bowl Slots, the first-ever NFL-licensed free-to-play (for 18+) social casino mobile game.
Developed in collaboration with the National Football League (NFL) and the National Football League Players Association (NFLPA), this innovative free-to-play mobile application invites social casino players to play their fandom—anytime, anywhere.
To celebrate the launch, Product Madness has teamed up with standout NFL linebacker, Micah Parsons, as a brand ambassador to help spotlight the game’s unique blend of sports passion and free-to-play social casino entertainment.
“With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love,” said Matt Labbat, Senior Vice President and Head of Product Madness. “Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience.”
NFL Super Bowl Slots reimagines social casino entertainment by blending the electrifying energy of the NFL gameday experience with the excitement of social casino slots. Available for free to download and play on both Android and iOS, the game offers a variety of free-to-play slot games to choose from, all of which allow players to customize their experience by selecting any of the NFL’s 32 teams, unlocking fully branded content tailored to each franchise.
“NFL Super Bowl Slots represents a fresh take on gaming at the league that will reach new fans who can engage with their favorite teams through exciting and interactive gameplay,” said Ed Kiang, vice president of video gaming at the NFL. “Through our partnership with Aristocrat and the expertise from Product Madness, we can provide fans (18+) a free-to-play gaming experience right at their fingertips, that will keep them engaged with our sport while also enjoying the liveliness and enthusiasm that is embedded in social casino entertainment.”
