The iGaming world is eyeing Asia as the next big opportunity. But most operators are either stuck with generic platforms dressed up with an “Asian” label or left to navigate the cultural maze alone. Bettorify has decided to take a different approach to close these gaps and help operators deliver real gaming experiences.
Operators deserve better than Western platforms with translated buttons, vague pricing, and empty promises. The need for a transparent provider that delivers real localisation and true partnership has never been greater.
Platforms That Feel Native
Most global platform providers treat Asia like a checkbox. They translate the content, add a few payment options, and call it done. Bettorify takes a fundamentally different approach, focused on deep localisation.
“We go beyond translating content or adding games. We study how players in each market actually use platforms,” Hanna Rai, CEO of Bettorify, explains. “Asian players have unique preferences shaped by their cultural context and habits.”
This includes colour choices, layout expectations, and visual details that feel native. When players feel at home, operators win.
From Factory Model to True Partnership
Bettorify is pushing back against the typical factory-style model, where providers prioritise big clients and leave smaller operators waiting for months.
“I’ve been both the operator and the platform provider. That’s why, at Bettorify, we prefer quality over quantity. When onboarding a new client, I want them to know we’ll be there every step of the way. Our goal is to deliver VIP-level service and impress operators who are tired of copy-paste platforms and slow support,” Hanna says.
Solving the Payment Puzzle
The biggest game-changer is Bettorify’s approach to one of the industry’s toughest challenges: payment processing.
“Success in these markets comes down to how well payments convert. With the right local partners, transactions go through smoothly.”
Hanna Rai, CEO of Bettorify
The data speaks for itself. While international payment providers may see 20-30% success rates, local systems often hit 85-90%. That difference alone can decide if an operator grows or fails.
The Time for Asia Is Now
With over 30% of global gaming revenue projected to come from Asia soon, the window of opportunity is wide open. Bettorify’s white-label and turnkey solutions deliver what most platforms miss: culturally sharp execution backed by real local expertise, multiplied by a true partnership approach.
“We’re building the ultimate bridge between international operators and the local knowledge it takes to succeed in Asia,” Hanna says. “European Quality, Built For Asia.”
For operators ready to enter or expand to Asia, Bettorify’s team will be exhibiting at booth 1184 at SiGMA Asia 2025 from 1st to 4th June in the Philippines. Reach out at [email protected] to see a live platform demo and discuss your Asian market entry strategy.
