Affilka by SOFTSWISS has announced a strategic partnership with Voluum, a leading ad tracking and optimization platform. This integration equips iGaming affiliates and operators with advanced tools to monitor, analyze, and optimize traffic—transforming data insights into increased revenue and operational efficiency.
Affilka’s API integration with Voluum’s advanced click-tracking system enables affiliates to manage traffic more efficiently and gain deeper insights to maximize campaign results.
This collaboration unlocks powerful new features that support smarter decision-making:
- Fast and simple setup without postback creation, giving affiliates complete conversion data while eliminating unnecessary complexity and delays.
- Centralized traffic and player activity data in one place within the Voluum panel, making it easier to monitor performance and act on insights.
- Detailed tracking of campaigns and conversion events, enabling accurate ROI measurement and optimization.
- Clear traffic funnel insights, helping affiliates understand player journeys and refine acquisition strategies by accessing data that was previously available only in Affilka.
- Automated campaign optimization, reducing manual effort while maximizing returns.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shared: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimization, stronger decision-making, and ultimately, better business results.”
Operators relying on paid and affiliate traffic also benefit from this partnership with unified dashboards, centralized reporting, and role-based collaboration tools. They can analyze performance metrics such as sign-ups and first-time deposits in real time, gaining clearer insights to refine acquisition strategies.
Kamila Łuksza-Szpyt, Managing Director at Voluum, added: “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionizes iGaming acquisition strategies. With centralized player information and no need for individual postbacks, operators can effortlessly optimize their campaigns and focus on what truly matters – acquiring quality players with ease.”
By integrating with Affilka by SOFTSWISS, Voluum performance tracker gives affiliates sharper data and easier collaboration, while equipping operators with the automation and tracking they need to scale efficiently.
