TxODDS estimates that Super Bowl LX will drive close to $4 billion in wagers across international markets.
With legal sports betting now firmly established across large parts of the United States and international wagering on NFL continuing to grow exponentially, the Super Bowl is the single biggest betting event on the sporting calendar.
According to projections from the American Gaming Association $1.7 billion in betting handle is expected in the United States alone. In addition to the US handle, popularity in gambling on NFL is growing at a massive rate internationally.
With over 2,600 distinct markets to wager on in 2026, up from 1,700 in 2025 (+53%) TxODDS forecast that the U.S domestic handle will be topped, for the first time, by an international handle of over $2 billion.
TxODDS expects this year’s Super Bowl to generate:
- Record levels of in-play betting activity;
- Record demand for player props and micro-markets;
- Significant pressure on live pricing and latency performance during peak moments.
Most popular markets:
- Handicap Points
- Over/Under Points
- Player Props
TxODDS CEO Einar Knobel stated: “With NFL betting volumes continuing to grow year-on-year in the U.S. and more importantly, globally, we expect the actual total Super Bowl LX betting handle will be closer to $4 billion wagered across all markets on the game this Sunday. That scale of activity puts huge pressure on pricing, uptime, and in-play performance, and it’s where low-latency, high-integrity data really matters.”
The Super Bowl consistently delivers the highest single-day betting volume of the year, driven by a surge in in-play wagering, micro-markets and player props. As sportsbooks look to keep markets open deeper into games and offer more live betting options, the volume of real-time data updates and pricing decisions increases exponentially.
“The scale of Super Bowl betting activity isn’t just a headline number. It directly impacts how operators manage risk, how long they can safely keep markets open, and how confident they can be in live environments. Getting the data layer right on days like this is mission-critical.”
Einar Knobel
TxODDS provides ultra-low-latency odds, live event coverage and historical data services to sportsbooks and trading teams globally, supporting high-volume betting environments during marquee events such as the Super Bowl, World Cup and March Madness.
