Genius Sports, the official data, technology, and broadcast partner that powers the ecosystem connecting sports, betting and media, has clinched a major new partnership with Bally’s Interactive, a division of Bally’s Corporation (NYSE: BALY) that operates the omnichannel provider’s sports betting, iGaming, free-to-play, and daily fantasy sports platforms.

Under the terms of the comprehensive agreement, Genius Sports will provide Bally’s Interactive brands, including its online sportsbook Bally Bet, with its full suite of official data and live streaming solutions.

Genius Trading Services (“GTS”), Genius Sports’ highly bespoke sportsbook solution, will help Bally’s Interactive to maximize profits and operational performance across thousands of events every year.

Included in this partnership is Genius Sports’ leading portfolio of exclusive, official data rights, comprising the English Premier League, NASCAR, CFL, Liga MX, Argentine and Colombian soccer and the NFL. 

Bally’s Interactive will be given access to Genius Sports’ exclusive suite of NFL products and services, including the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.

Genius Sports will also deliver thousands of low latency video feeds through its rapidly expanding streaming solution. 

Bally’s Interactive customers will benefit from an enhanced live betting experience through streams of top-tier football leagues across Argentina, Colombia, Iceland and China, as well as dozens of FIBA basketball and FIVB volleyball leagues globally.

“With its market-leading brands and impressive line-up of official sports team partners, we are thrilled to enter into such a wide-ranging partnership with Bally’s Interactive,” said Mark Locke, CEO of Genius Sports. “Our highly bespoke official data, trading, risk and live streaming solutions will power first-class betting experiences for Bally’s customers across the U.S.”

“Working with Genius will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps,” said Adi Dhandhania, Chief Operating Officer of Bally’s Interactive North America.