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Better Collective acquiring Playmaker Capital for $192M


Affiliate giant Better Collective has received approval from the shareholders of Playmaker Capital for its proposed EU176 million ($191.7 million) acquisition of the business.

The deal is set to strengthen the firm’s foothold in the USA and Canada and will likely enable it to claim market leader status in South America.

Shareholders agreed to the acquisition, one that has been in the works for some time, at an Extraordinary General Meeting held on January 22nd, where 99.9 percent voted in favor of the purchase.

Playmaker Capital is a Canadian digital sports media company active in the fields of sports, betting, media and technology. It owns brands that include Yardbarker and The Nation Network, as well as affiliate marketing firm Wedge.

The acquisition still has to be approved by the Ontario Superior Court of Justice and the minister of Canadian heritage, and other closing conditions have to be met. If all goes well, the transaction could be completed in February of this year.

Frank Schuengel
Frank Schuengel
Frank Schuengel is an online gambling industry veteran with over twenty years of experience in Europe and Asia. Equally at home in the Isle of Man and the Philippines, he started his career as a sports trader before setting up and running whole operations, and more recently focusing on the regulatory and licensing side of things in the worlds of fiat and crypto eGaming. When he is not writing about gambling topics, he can be found cycling around Manila and advocating sustainable transport solutions for a Philippines based mobility magazine.