Philippines-based online gaming operator DigiPlus Interactive Corp. has launched a bracket-based prediction campaign on its ArenaPlus sportsbook platform, introducing a PHP1 billion ($17.8 million) Prediction Giveaway aimed at expanding user engagement in the country’s online sports betting market.
The campaign, which began on March 21st, centers on a free-to-play tournament bracket format tied to professional basketball playoffs, marking ArenaPlus’ first localized rollout of a format widely used in the United States.
According to the company, the initiative is designed to support both customer acquisition and retention by encouraging participation in a ‘high-stakes prediction challenge’ without requiring financial commitment. The bracket-based system allows users to forecast outcomes across the entire playoff series, sustaining engagement from early rounds through to the finals.
ArenaPlus Head Erick Su said the format is intended to introduce a new interactive layer for local sports fans. “The bracket game is actually very common in the US… but the Philippines has never had that experience. We want to bring that here,’ he said, adding that users can ‘go along with the whole process and expect that they can win.”
The company described the campaign as a ‘free-to-play’ and ‘entertainment-led’ initiative aimed at maintaining engagement throughout the tournament cycle. ArenaPlus Marketing Head Hannah Bagui said the platform remains focused on enhancing user experience by making sports ‘more immersive’ and ‘more rewarding.’
The rollout forms part of DigiPlus’ broader strategy to expand its user base through interactive, sports-driven digital offerings, as competition intensifies in the Philippine online sportsbook segment.
DigiPlus also highlighted its compliance measures, noting that participation is supported by electronic Know Your Customer (eKYC) verification and responsible gaming tools. These include features allowing users to set time limits, customize play schedules, and establish loss thresholds.
The company said such controls are intended to ensure the campaign operates within a ‘secure, transparent, and compliant environment,’ as it continues to develop its digital sports entertainment portfolio.
