According to data from the Department of Tourism (DOT), visitor arrivals to the Philippines increased by 9.1 percent in January compared to the same period last year.
In the first month of 2025, the total number of visitors to the country reached 626,900. However, the data did not separate overseas Filipinos from international visitors.
South Korea maintained its position as the primary source of inbound tourists, despite a nearly 7 percent year-on-year decline. South Korean visitors totaled almost 162,505 in January, making up 25.9 percent of total visitor arrivals.

The United States held onto its second-place ranking, with 123,094 visitors recorded in January, marking an increase of 18.7 percent. This represents nearly 20 percent of the total visitor arrivals.
Australia rose to third place, with 36,754 visitors, up 22.1 percent compared to the previous year.
Japanese tourist arrivals also saw an increase of 9.9 percent, with the country contributing a total of 35,658 visitors in January.
Surprisingly, Canada ranked fifth, ahead of China, with 35,265 visitors, an increase of 21.4 percent.
China fell to sixth place, with 31,086 arrivals, representing a decrease of 7.2 percent yearly.