New Zealand and Australian gaming operator SkyCity has fully launched a new loyalty program, named SHOW by SkyCity in New Zealand, to replace its Premier Rewards program.
According to a company release on Monday, SHOW by SkyCity ‘allows both existing loyalty members and new entertainment seekers to sign up and opt in to rewards across this vibrant entertainment ecosystem’.
The new loyalty program applies to all of the group’s New Zealand properties, via a ‘sleek, connected card that unlocks access to all casino games, dining, hotel stays, and attractions’. Sign-up can be conducted online or onsite (via self-service kiosks or via staff assistance. The company says the procedure ‘takes less than five minutes’.
The roll-out comes after SkyCity launched its mandatory Carded Play system across its NZ properties in late July. It had initially announced the move in February, with expectations for the full role out in New Zealand in July and with plans to introduce the system at SkyCity Adelaide in 2026.
Amongst the conversion to mandatory Carded Play, the rollout began in Queenstown and Hamilton in early July, while it was completed in Auckland on July 22nd.
All customers playing at the group’s New Zealand casinos’ machines and table games need to provide the card, which includes identity verification and safeguards for play.
However, the group notes that customers can continue to use cash, QUICK Pay or Tito tickets when playing, after providing a legal form of photo ID.
Aside from ID verification, the card enables SkyCity to monitor gameplay patterns – including prompted and mandatory breaks as well as session, daily and weekly limits for all types of game play.
“SHOW by SkyCity is more than a new name; it’s a strategic shift,” notes Caroline Ah Chong-Douglas, SkyCity General Manager Marketing and Sales. “The visual identity and overall experience bring energy, excitement, and responsiveness to the customer journey. It unifies loyalty across the SkyCity precincts,” furthered the executive.
