Saturday, April 13, 2024
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Intralot expands partnership with Magnum Corporation in Malaysia


Greek lottery and gaming provider Intralot has signed a new multiyear deal with Magnum Corporation, a prominent player in the Malaysian gaming industry.

The extended agreement spans seven years, with potential extensions, focusing on integrating INTRALOT’s modern LotosX Omni ecosystem into Magnum Corporation’s operations. This ecosystem includes components such as the LotosX Central Gaming System and RetailerX Retailer Management System, designed to enhance Magnum Corporation’s retail offerings.

A core feature of the LotosX Omni ecosystem is its ability to support an omnichannel strategy, seamlessly connecting traditional and digital channels. Magnum Corporation aims to leverage this strategy to enhance customer engagement and improve productivity across its operations.

The CEO of Magnum Corporation, Dato’ Lawrence Lim Swee Lin, commented: “Magnum Corporation is proud to continue this partnership with Intralot, a steadfast ally in helping us grow our business, and to innovate the gaming experience for our customers. With our industry expertise and Intralot’s cutting-edge technology, we are crafting a future of innovation together, creating a more immersive gaming experience with enhanced levels of personalization and security, both in our retail and digital spaces.”

Marios Mitromaras, CEO of Intralot Australia, stated: “We are very pleased to keep working with Magnum Corporation. Our continued collaboration is a partnership built on trust, understanding and a shared commitment in elevating gaming excellence for their customers. Intralot has an established presence in the country since 2006, helping Magnum Corporation grow its business and create value for the local community. We look forward to deploying our cutting-edge technology and high-quality operating services as Magnum Corporation continues to push boundaries and take steps to modernize their player experience.”

Frank Schuengel
Frank Schuengel
Frank Schuengel is an online gambling industry veteran with over twenty years of experience in Europe and Asia. Equally at home in the Isle of Man and the Philippines, he started his career as a sports trader before setting up and running whole operations, and more recently focusing on the regulatory and licensing side of things in the worlds of fiat and crypto eGaming. When he is not writing about gambling topics, he can be found cycling around Manila and advocating sustainable transport solutions for a Philippines based mobility magazine.