SJM Resorts has achieved a major milestone in Macau’s sustainable tourism journey by becoming the city’s first organisation to join the Global Sustainable Tourism Council (GSTC) membership programme, aligning itself with global leaders in responsible travel and reinforcing its role in advancing sustainability across the destination.
The GSTC is the internationally recognised body responsible for establishing and managing the GSTC Standards for sustainable tourism. In 2024, SJM’s flagship property, Grand Lisboa Palace Resort Macau, became the first resort in Macau to secure ISO 20121:2024 certification for its Event Sustainability Management System, further cementing the Group’s position at the forefront of green hospitality and setting a new benchmark for Macau’s tourism and MICE sectors.
Advancing the Next Phase of Sustainability
This milestone marks the next step in SJM’s sustainability strategy, guided by its CRAFT framework, which integrates sustainability across governance, operations and community engagement. Built around the vision “Rooted in Heritage, Crafting a Sustainable Tomorrow for Macau,” the framework is centred on five key pillars: delivering sustainable hospitality experiences, supporting community and cultural development, empowering people, strengthening climate resilience, and ensuring responsible governance.
By embedding the CRAFT approach across its properties, SJM continues to align its operations with internationally recognised sustainability standards while driving long-term value for stakeholders and the local community.
Ms Daisy Ho, Managing Director of SJM, said: “SJM has been part of Macau’s heritage for more than 60 years, and our commitment to building a greener future remains unwavering. Becoming the first GSTC member in Macau represents a natural evolution of our sustainability journey, and we will continue to support the city’s development as a leading destination for responsible tourism.”
Randy Durband, CEO of GSTC, added: “We are pleased to welcome SJM as a GSTC member and to support its commitment to advancing responsible, inclusive and sustainable tourism across its diverse operations spanning hospitality, MICE and attractions.”
Enhancing Macau’s Sustainable Tourism Proposition
Joining GSTC strengthens SJM’s ability to integrate sustainability across its hospitality and event offerings. Building on its ISO-certified capabilities, the Group is well positioned to enhance Macau’s competitiveness as a leading destination for sustainable MICE tourism.
Across its portfolio, including Grand Lisboa Palace Resort Macau and Grand Lisboa Macau, SJM continues to implement energy efficiency, water conservation and plastic reduction initiatives, demonstrating how world-class hospitality can align with sustainability goals and contribute to a more resilient and environmentally responsible Macau.
