SJM Resorts, S.A., in collaboration with the Macao Government Tourism Office (MGTO), has officially launched the second edition of the “Star Service Formula” Activity Series at the Grand Lisboa.
The inaugural seminar featured Ms. Summer Xiang of Forbes Travel Guide, who shared expert insights into luxury hospitality standards, equipping industry participants with global best practices to enhance service excellence.
The initiative builds on Macau’s continued success as the city with the highest number of Forbes Travel Guide Five-Star hotels for four consecutive years. The launch ceremony gathered key industry leaders and attracted over 300 participants from across the tourism sector, academia, and SJM’s team members, highlighting strong industry engagement.
SJM Managing Director Ms. Daisy Ho reaffirmed the company’s commitment to service excellence and talent development, noting the Group’s milestone achievement as the first integrated resort globally to have all its hotels awarded Five-Star ratings by Forbes Travel Guide.
Following strong participation in its inaugural year, the 2026 programme will expand to include a series of seminars, training sessions, and workshops aimed at strengthening service capabilities, enhancing visitor experiences, and supporting Macau’s push toward high-quality tourism development.
