The “SJM Responsible Gaming Promotion 2025 Closing and Appreciation Ceremony,” organised by SJM Resorts, was held on 13 November at the Grand Pavilion of Grand Lisboa Palace Resort Macau.
The ceremony showcased the achievements of SJM’s responsible gaming promotion efforts throughout the year, while expressing gratitude to collaborating community organisations and schools. It also recognised team members who actively contributed to responsible gaming initiatives, collectively supporting the sustainable and healthy development of Macau’s integrated tourism and leisure industry.
Ms. Daisy Ho, Managing Director of SJM Resorts, said that the company has been actively supporting the SAR government’s initiatives to promote responsible gaming. This year, SJM has further strengthened its collaborations with social service organisations and educational institutions.
By integrating technology and creative elements,the company has organised a diverse range of activities, aiming to disseminate knowledge of responsible gaming and work with all sectors of society to foster Macau’s long-term stability and sustainable development.
This year, centring on the theme “Seeking Help for Winning the Future”, SJM collaborated closely with various social service organisations to deliver a series of responsible gaming initiatives for its team members and the public. These included diverse activities such as professional training sessions, on-site information booths and counselling services, gaming tournaments, poster exhibitions, community flash mob roadshows, and carnivals. The initiatives collectively attracted approximately 44,000 participant attendances.
In response to a requirement from the Gaming Inspection and Coordination Bureau (DICJ) to conduct knowledge assessments for employees who have received responsible gaming training, SJM collaborated with the Macao Polytechnic University to develop the “RG Smart Game Box app” and a “VR RG learning system”. This initiative aims to enhance the understanding of responsible gaming among team members more effectively. Data collected through the system not only enables the calculation of knowledge acquisition rates but also helps identify topics with relatively high incorrect answer rates, allowing for the planning of targeted follow-up advanced training.
SJM has placed particular emphasis on engaging with youth demographics this year. In addition to organising the “RG Funny Tournament with Zero-Spending in Mobile Game”, the company has conducted seminars and interactive booth games within local Macau schools to promote the concepts of “Financial Responsibility” among students. Furthermore, SJM collaborated with three universities from Mainland China and Macau to organise the “RG+ Shanghai-Macao University-Enterprise AI Postcard Collaborative Art Project”.
This year, SJM continued to provide its team members with a structured programme of responsible gaming training. This comprehensive curriculum included lectures such as “Responsible Gaming for a Better Life”, refresher courses on RG knowledge for frontline staff, and specialised sessions on “RG Policies and Measures”, “Understanding Gaming Misconceptions”, and an “RG Ambassador Development Programme”.
SJM remains committed to actively supporting the government and collaborating with all sectors of society to embed the principles of responsible gaming across all levels of the community. This collective effort aims to establish an effective protective shield for the public and to jointly foster Macau’s development.
