Last month, approximately 160 Sands China team members, local NGO representatives, and their children gathered at The Londoner Macao for the Responsible Gaming Parent-Child Happy Carnival—an afternoon of engaging activities designed to promote healthy financial habits.
Held in cooperation with five local NGOs, the event is in its third year and supports the Macao government’s “Seeking Help for Winning the Future” responsible gaming theme. The carnival featured 12 fun and interactive activities to demonstrate the importance of parental engagement in teaching children healthy financial management concepts.
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: “Debuting as Macao’s first responsible gaming-themed carnival in 2023, the event has been educating children in a fun way to help them understand the importance of learning how to spend, save, and make rational decisions, while promoting the vision of ‘building a prosperous future through parent-child financial education.’”
“We firmly believe that the only way to instil the concept of responsible gaming in every corner of the community is to continuously put effort into the promotion of education and prevention, fostering the robust and sustainable development of the industry. We are pleased to see parents and children cultivating good financial habits in a pleasant atmosphere at the carnival.”
The Sands China Responsible Gaming Parent-Child Happy Carnival was co-organised by the Sheng Kung Hui Macau Social Services Coordination Office, Young Men’s Christian Association of Macau, Macao Gaming Industry Employees Home, Youth Volunteers Association of Macao, and Macao Bosco Youth Service Network. It was supported by the Social Welfare Bureau, the Education and Youth Development Bureau, the University of Macau, and Macao Polytechnic University.
Sands China team members have long recognised the importance of responsible gaming in the Macao community. Sands China was the first gaming operator in Macau to launch a self-exclusion program in 2004 and was a pioneer in incorporating responsible gaming training into its company-wide team member orientation program.
Sands China established its comprehensive responsible gaming programme in 2007, with the goals of contributing to the continuous development of the Macau community, bearing corporate responsibility in addressing social issues, and developing an environment and culture of responsible gaming in Macau.
