SJM Resorts (SJM), in partnership with the Macao New Chinese Youth Association and with support from the Health Bureau, has introduced the “Silver Age Health Promotion Programme” as part of the Macao SAR Government’s “Healthy Macau Blueprint.”
The programme aims to help the elderly enhance their knowledge of health, raise awareness about disease prevention, improve their health management abilities, and express care and love for the elderly through a community support network.
The launching ceremony of “Silver Age Health Promotion Programme” was held on 9 June at Grand Lisboa Macau. The ceremony was officiated by:
- Lo Iek Long, Director of the Health Bureau;
- Wong Weng Man, Head of Health Promotion Division of the Health Bureau;
- Wong Chi Choi, President of the Macao New Chinese Youth Association;
- Lao Cho Chon, Vice President of the Macao New Chinese Youth Association;
- Paul Hung, President – Security, Surveillance & Environmental, Social and Governance of SJM.
Paul Hung, President – Security, Surveillance & Environmental, Social and Governance of SJM, expressed gratitude on behalf of Daisy Ho, Managing Director of SJM, to the Health Bureau and the Macao New Chinese Youth Association for their support of the programme.
He stated, “As one of the first enterprises to join the ‘Healthy Enterprise Scheme,’ we have launched several initiatives to promote the physical and mental well-being of our team members. Additionally, we have reached out to the community through the ‘Silver Age Health Promotion Programme,’ which aims to help older individuals manage their health in their daily lives. We also encourage our team members to actively participate in this initiative, allowing the elderly to feel the care and support of the community. Together, we are building a harmonious society.”
Wong Chi Choi, President of the Macao New Chinese Youth Association, remarked during the opening ceremony, “With the increasing trend of an aging population in Macau, the physical and mental well-being of the elderly has become a focal point for society. Many elderly individuals face challenges such as chronic diseases and feelings of loneliness. Addressing their needs is exactly what we aim to accomplish with our programme. Furthermore, the youth of Macau are full of passion and creativity, eager to contribute to the community. The ‘Silver Age Health Promotion Programme’ serves as an ideal bridge, allowing young people to partner with the elderly to create a healthier and warmer community environment together.”
The “Silver Age Health Promotion Programme” consists of three core components: Two Health Carnivals, eight Health Talks, and two Health Training Courses.
- The Health Carnivals will feature booths for blood pressure screening, health consultations, and interactive games, all aim at promoting a healthy lifestyle for the elderly and their communities in a lively way.
- The Health Talks will involve medical staff visiting the community and residential care homes to help seniors improve their awareness and ability to manage their health in an easy-to-understand manner.
- The Health Training Courses will provide SJM team members and their families with insights from professionals on elderly healthcare knowledge and practical skills, including first aid treatment, skeletal health, and effective communication skills.
Rooted in Macau for over six decades, SJM is dedicated to the welfare of the community. In 2024, the company fully supported the “Healthy Macau Blueprint” initiated by the Macao SAR Government by becoming one of the first enterprises to join the “Healthy Enterprise Scheme,” which was launched by the Macau Healthy City Committee and the Health Bureau.
To date, SJM has organised over 40 activities, attracting more than 30,000 participants. Additionally, SJM was recognised as a “Healthy Enterprise” in 2024, highlighting its ongoing efforts and contributions to community health.
