Macau gaming operator MGM has once again partnered with City University of Macau (CityU) to launch the second edition of the “MGM x CityU Responsible Gaming Promotional Project”.
With MGM committed to fostering healthy financial habits and responsible gaming values through diverse initiatives across campuses and communities, the initiative featured two key components: the ‘Responsible Gaming Campus Ambassador Program,’ which focuses on talent development and hands‑on engagement, and the ‘Healthy Financial Management Promotional Design Competition,’ designed to spark creativity and innovative communication.
Earlier, both parties hosted the closing ceremony for the ambassador program and the award presentation for the design competition, recognizing participants for their outstanding achievements.
This year’s ambassador program continued the proven “training + practice” model, engaging over 30 students from majors such as tourism management, hospitality, and social work.
Led by Tina Wong, Director of Responsible Gaming at MGM, and Pak Kin Pong, Director of the Integrated Services Center of Macao Gaming Industry Employees Home, the curriculum explored the evolution of Macau’s gaming industry and the vital role of responsible gaming in the city’s sustainable development.
The inaugural “Healthy Financial Management Promotion Design Competition” invited submissions from across the university, encouraging participants to leverage diverse formats such as digital media, community education, and cultural and creative products to promote financial wellness and responsible gaming. All entries were showcased online, generating over 110,000 views, underscoring the strong resonance these concepts have within the campus.
Tina Wong, Director of Responsible Gaming at MGM, said that as the “MGM x CityU Responsible Gaming Promotional Project” enters its second year, it has empowered students to creatively adopt healthy financial concepts across campuses and communities. She emphasized MGM’s belief that the collaboration of “government + enterprises + schools + organizations” will continue to lay a solid foundation for Macau’s sustainability.
Ip Kuai Peng, Vice Rector of City University of Macau, remarked that the two initiatives, built on the models of “theory + practice” and “competition + innovation”, have successfully inspired students’ creativity and strengthened their sense of social responsibility, delivering impressive results. He hopes that the award-winning projects will continue to evolve, injecting fresh momentum into Macau’s sustainable development.
