Sands China recently donated a total of MOP 1 million to local nongovernmental organisations to support their efforts in promoting responsible gaming within the community, in alignment with the Macao SAR government’s responsible gaming policy.
Sands China has consistently fulfilled its corporate social responsibility and has been committed to integrating the positive concept of responsible gaming into the Macao community; since 2006, cumulative donations have reached nearly MOP 10 million.
On March 25 at The Venetian Macao, Michael Lee, vice president of concession administration and casino compliance for Sands China Ltd., presented a cheque to representatives of the Youth Volunteers Association of Macao, Sheng Kung Hui Macau Social Service Coordination Office, Young Men’s Christian Association of Macau, Macao Leisure Industry Employees Home and Bosco Youth Service Network.
Michael Lee reaffirmed Sands China’s enduring commitment to responsible gaming, saying: “For 21 years, we have supported social service organisations through annual donations, enabling them to deliver education, outreach, and training programmes across the community. This long‑term collaboration has helped integrate responsible gaming concepts into everyday life. Moving forward, we will continue to introduce diverse and innovative promotional initiatives to deepen public understanding of responsible gaming and support the healthy, orderly development of the integrated tourism and leisure industry.”
The donation will support the five social service organisations in carrying out diverse responsible gaming promotions in the community; initiatives include parent-child financial management activities, roadshows, workshops, trainings, sharing sessions, short film production, quiz games, and community promotion days, thereby deepening public awareness of responsible gaming.
Sands China has for many years focused on responsible gaming; in 2004, it was the first integrated resort operator to launch a self-exclusion programme. Responsible gaming training was launched in 2007 and has since been part of the company-wide team member orientation programme. Last year, Sands China officially established the Sands Responsible Gaming Academy, creating a complete system for promoting responsible gaming and further deepening Macao’s responsible gaming environment and culture.
In 2025, Sands China successfully held over 150 responsible gaming promotion events, attracting over 150,000 participants and providing over 30,000 hours of training, continuously enhancing the relevant concepts and knowledge for team members and the public. Sands China will continue to collaborate with all sectors of society to promote more diversified responsible gaming advocacy and education, contributing to the harmonious and sustainable development of the Macao community.
