Global betting brand 1xBet will become a Premium Sponsor of the SBC Summit 2025 — one of the key iGaming events held on September 16–18 in Lisbon.
This partnership emphasises the company’s status as one of the leaders in global betting and opens up new opportunities for networking with top executives and industry experts.
The 1xBet team looks forward to welcoming guests at booth C130, where they can expect the company’s signature hospitality, surprises, and new connections. Every day, 1xBet, together with Paris Saint-Germain, will bring the spirit of top-level football to the SBC Summit. Visitors can enjoy a lively experience at Game Zone B855, featuring the dynamic 1xFunball challenge, where the thrill of the game meets champion vibes.
The event’s highlight will be the spectacular appearance of Claude Makélélé on September 17. He will showcase his skills in the Game Zone and give away exclusive prizes. Participants will have the chance to win branded merchandise, valuable gadgets, and a championship trophy signed by the Paris Saint-Germain and France national team legend.
On September 17, we are in for the panel discussion EURASIA LEADERS PANEL: Expansion or contraction – which way will the bridge between continents swing? as part of the SBC Summit. Simon Westbury, the Strategic Advisor at 1xBet, will join the discussion on key development directions. “It is a great honour for me to join the prestigious panel discussion with SBC leaders on September 17,” he said.
As part of the forum, the 1xBet booth will host two prize draws featuring valuable prizes, including a Nintendo Switch 2 gaming console, a Jordan Wings Cashmere and Leather Varsity Jacket, four tickets to a Paris Saint-Germain match, a book on the club’s history, and a Louis Vuitton Horizon 50 suitcase with an exclusive design. The lucky winners will be announced on September 16 and 17. The prize draws will start at 4:00 PM.
Company managers will also introduce forum guests to the 1xPartners affiliate program, which has been operating for 9 years and covers over 150 countries. The project supports more than 250 payment methods, features a lifetime revenue share of up to 50% from referred players, and includes exclusive offers for VIP partners.
For 1xBet, participating in the SBC Summit is a great opportunity to share its experience in implementing innovations, discuss iGaming industry trends, and contribute to the sector’s development.
