iGaming Platform (iGP), a renowned provider of iGaming solutions, has sealed a partnership with CRM specialist Fast Track.
This deal will enable iGaming Platform’s partners to benefit from Fast Track’s exclusive real-time data capabilities, providing comprehensive insights into players. Importantly, it will allow operators to roll out hyper-personalised marketing campaigns at scale.
Celebrating the partnership, Matthew Calascione, Chief Operations Officer at iGP, said: “We are absolutely delighted to have signed a deal to utilise Fast Track’s market-leading CRM tools. These will empower iGP to leverage extended segmentation capabilities and see our customers significantly increase engagement among players, a vital necessity for operators.
Luis Sangiovanni, Chief Marketing Officer at Fast Track, added: “Fast Track CRM and iGaming Platform form the perfect partnership, bringing together the best of both worlds.
“Fast-Track’s leading technology ensures seamless customer interactions and personalised experiences, while IGP’s cutting-edge platform offers a superior gaming experience. This collaboration redefines the way we engage with players and sets new industry standards.”
